What is Marketing Automation?
Marketing Automation is the use of Information Technology solutions to automate marketing processes that would otherwise be manual such as scheduling, tracking, identification of target markets, campaign execution and understanding your customer’s or prospect’s Digital Body Language to triumph over their biggest challenges:
- Drive revenue through more qualified leads
- Increase efficiency and effectiveness
- Demonstrate value and accountability
- Align marketing and sales
Eloqua Partnership
Sqware Peg offers tailored implementation, training and integration services for ELOQUA customers. As a partner of ELOQUA, we provide expert support in both technical and strategic developments for customers using the platform.
Our trained staff offer a number of solutions to best suit your B2B marketing activities so that your team can do what they do best: develop strong brands, build creative campaigns and deliver compelling content. Sqware Peg has rolled out Eloqua implementations for Australia’s leading Telecommunications and Technology providers.
What is ELOQUA?
The all-in-one marketing database and execution platform creates and manages real-time prospect activity as people interact with your campaigns.
Eloqua enables marketer’s to create landing pages and forms, send mass email and direct mail, plus much more using a central marketing database. Pull group and individual profile reports to view prospect activities such as website visits, search terms used, sent and received campaign collateral, email opens, downloads, chat conversations, responses and more. Automate campaign workflow, track and segment results and score & nurture prospects through to lead generation with one centralised system.
With Eloqua, marketers can read and automatically respond to their buyers’ Digital Body Language™ and triumph over their biggest challenges:
- Automate and Lead Nurturing
- Target specific behaviours and segments
- Qualify marketing program ROI
Eloqua is available in several editions depending on your requirements and size of your marketing team.
Products you might be interested in
Turn customer acquisition into an automated and measurable process with Eloqua.
Read your buyers’
Digital Body Language
News and Events
Marketing Automation Circuit 2012, Melbourne
Registrations are now open for Melbourne event. Join Us in this EDUCATIONAL Marketing Circuit.
Disruptive Innovations in B2B Marketing
The History of Disruptive Innovations in B2B Marketing Illustrated by Eloqua and JESS3
Is your company becoming a "social enterprise"?
Eloqua’s CEO talks social transformation.
Fifth Annual ELOQUA Markie Awards
American Express and Sqware Peg nominated Finalists in Fifth Annual ELOQUA Markie Awards.
Diabetes Australia-VIC
Sqware peg enables Diabetes Australia-VIC to ramp up support for Victorian sufferers, in the Cloud.
Social enterprise means big business
SOME of Australia's largest organisations want to use social networking tools to engage with external parties securely but bemoan the lack of such tools.
Informatica Announces Big Data Cloud Integration
Informatica Cloud now surpasses 20 billion cloud data transactions and three million cloud data integration jobs per month.
Join Salesforce for Dreamforce 2011
Join us at Dreamforce '11 and you'll get everything you need to lead your company forward into this next generation of cloud computing
Informatica Provides Cloud Integration For The Insurance Industry
Insurance Organizations Address Fraud, Compliance and SaaS Integration with Cloud Data Integration Leader.
ADMA Forum 2011, Sydney
Sqware Peg showcases the benefits of Revenue Performance Managment (RPM) at the ADMA Forum in Sydney. Download the presentation.
Sqware Peg launches the Marketing Automation Jounery
Sqware Peg launches the Marketing Automation Journey, an educational journey in the areas of Marketing Automation, Digital Body Language and Revenue Performance Management
ELOQUA Marketing Success Summit 2011 Sydney
ELOQUA Marketing Success Summit 2010 Sydney
ELOQUA Marketing Success Summit 2010 Melbourne
Sqware Peg Appointed ANZ Exclusive Master Distributor for Eloqua
Over the past two years, Sqware Peg has successfully deployed Eloqua’s marketing automation solutions in organisation such as American Express, Lexmark, Study Group, Telstra ...
Eloqua’s Email Accepted Rate Nearly 100% Greater Than Competition
Eloqua clients enjoy higher inbox acceptance rates, superior click-through performance and improved response rates – all of which add up to increased revenues.