Sqware Peg Appointed ANZ Exclusive Master Distributor for Eloqua
Sydney, 4 August 2010 - Sqware Peg, a leading Cloud Computing consulting and solutions provider in the Asia-Pacific region, today announced that it has been appointed exclusive master distributor in Australia and New Zealand for Eloqua, the leader in marketing automation solutions that dramatically accelerate revenue growth.
This latest agreement between the two companies follows a successful working relationship over the past two years during which time Sqware Peg has been an Eloqua reseller and achieved market momentum in securing deployments among organisations specifying cloud-based customer relationship management or looking for advanced marketing capabilities.
The master distributor appointment, the first such appointment by Eloqua in any geography, will enable Sqware Peg to build out a network of partners, including other CRM consulting companies and marketing agencies, offering the opportunity for monthly recurring revenue. These organisations have strong creative agency strategies but require strong technical execution capabilities to support their customers’ vision.
Eloqua offers a suite of integrated demand generation applications for executing, automating and measuring revenue-driving marketing programs. The company supports its partners with delivery and deployment methodology, training, joint marketing programs, opportunity and revenue stream development.
Rob Brewster, Senior Vice President – Business Development, Eloqua, said, “Our goal is to align ourselves with partners that deliver world-class solutions and create optimal marketing ecosystems.
“Sqware Peg has been a great reseller performer over the past two years and is an ideal partner for us to move forward with in Australia and New Zealand. We also both work with salesforce.com, the proven leader in on-demand CRM. At the same time, we’ll also now be able to effectively support our global, multi-national clients who have operations in the region with on the ground support provided by Sqware Peg.”
Over the past two years, Sqware Peg has successfully deployed Eloqua’s marketing automation solutions in organisation such as American Express, Lexmark, Study Group, Telstra (Enterprise & Government) and TelstraClear in New Zealand. At the same time, it has built a team of certified Eloqua consultants qualified and capable of implementing the Eloqua range of marketing automation solutions in as a few as five days.
Last year, Sqware Peg won three awards from Eloqua, including Best Customer Retention, Most Number of New Clients, and a Markie Award for the marketing work and results it achieved with Intel Australia.
“We have been able to successfully penetrate the ANZ market for Eloqua and are retaining clients with a very high level of satisfaction. At the same time, the marketing automation market is rapidly expanding and we are now looking forward to building out a network of referral partners to help us satisfy the demand for Eloqua branded solutions. This will enable Sqware Peg to build new revenue streams while strengthening and deepening our own relationship with current enterprise customers,” says Shawn Stilwell, Managing Director, Sqware Peg.
In building its partner network, Sqware Peg will provide training and enablement services to execute campaigns as well as offer ongoing recurring revenue license incentives to those companies joining its network.
Over the next few weeks, Sqware Peg will promote its new offering through the Eloqua Marketing Success Summit 2010 being staged in Auckland on 30 August, Melbourne on 31 August and in Sydney on 2 September. Customer speakers at the summit forums include Intel, Lexmark, Study Group, Telstra and Working In.
For further information, visit ELOQUA Marketing Success Summit 2010 ANZ
About Sqware Peg
Sqware Peg, a leading Cloud Computing consulting and solutions provider in Asia Pacific, helps enterprises and small to medium sized organisations to improve business processes and succeed with customised implementations. Bringing seven years experience, Sqware Peg is supporting customers such as VHA, Telstra, Intel, Lexus, Ricoh, Transpacific Industries Group, and IDP.
Sqware Peg provides a range of services from early stage evaluation through to design, configuration, development, delivery, deployment and integration of solutions. These are built exclusively on today’s leading platforms: Salesforce.com, Eloqua, SAP BusinessObjects BI OnDemand, Informatica, Google and others.
Sqware Peg is headquartered in Sydney, Australia, with offices in Melbourne, Auckland, Singapore and Hong Kong.
For more information please call +61 2 9299 9001, email sqwarepeg@sqwarepeg.com or visit www.sqwarepeg.com
About Eloqua
Eloqua helps clients dramatically accelerate revenue growth. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company’s mission is to make its customers the fastest growing companies on earth. Thousands of users rely on the power of Eloqua to execute, automate and measure programs that accelerate revenue growth. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America.
For more information, visit www.eloqua.com
For further information, please contact:
- Selena Papi, Marketing Manager APAC Sqware Peg, marketing@sqwarepeg.com
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