Completed Projects


Strategy & Roadmap

Define your pathway to successful business transformation with an aligned strategy across people, process and technology.

CRM Technology

Boost productivity and customer engagement with a Salesforce Sales, Service, or Communities Cloud implementation.

Digital Marketing

Increase marketing ROI with Implementation and management of Salesforce Marketing Cloud, Pardot technology.

Data Solutions

Unlock your data and build deeper customer relationships with data quality tools, integration technology, and Salesforce Einstein Analytics.

Expert Support

Maximise your investment and drive lasting outcomes with our client for life and managed service support.

Our Approach

Ensure business success with our proven change management and delivery methodology – the Sqware Peg Way.

Salesforce platinum consulting partner

Sqware Peg has been transforming business with Salesforce technology since 2004. We focus exclusively on the Salesforce Ecosystem and deliver our services across the entire suite of offerings.


Mobility Solution / Sales Cloud Implementaion
Salesforce Managed Service
Multi-cloud Implementation / Technology Roadmap
News Corp
People, Process and Technology Transformation
Data Solutions / Salesforce Managed Service
Quote Solution / Sales Cloud and Configure
Sqware Peg

Our aim is simple.

To successfully transform your business through practical innovation using Salesforce Technology. We ensure outstanding results by working with you and our partners to align your people, process, and technology transformation.

Sqware Peg was the first Salesforce Partner in APAC, completing the first implementation in Australia prior to the arrival of Salesforce locally. With over 2000 successfully completed Salesforce projects and offices in both Sydney and Melbourne, we have the people and the experience to deliver first class results.

client for life

Client for life.

Our ‘Client for Life’ philosophy is how we approach each customer relationship. We partner with our clients to ensure we understand their goals and work collaboratively to ensure a surprise-free, supported Salesforce experience.

We understand that the journey doesn’t end at the completed implementation of Salesforce – we work with our clients to continuously optimise their investment towards their ever-evolving priorities.

Meet the Team

Reid Meldrum

Reid Meldrum
Managing Director
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Libby Adams

Libby Adams
Deputy Managing Director
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James McKay

James McKay
Sales Director
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Jim Bartlett

Jim Bartlett
Technical Governance Director
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Greg Veitch

Greg Veitch
Digital Director
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Chris Whitbread
Melbourne Practice Director
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Mark Louder

Mark Louder
Finance Director
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Ali Akbar
Sydney Practice Director
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The Sqware Peg team delivered substantial quick wins identified in the Health Check Audit. Commercially Sqware Peg have delivered enormous value for money by assisting us prioritise the big ticket items and just as importantly advised us on what not to do. If you're looking for a real partner with a proven track record I would highly recommend Sqware Peg.

Tim Sullivan - ex GM, Technology at Direct Connect

Salesforce is the key pillar of our go-to-market strategy. Longer term it will support our growth and, most importantly, allow us to keep delivering brilliant service. We had to improve how we operated, remove clutter and get the basics right. Our people needed better tools and Sqware Peg together with Salesforce helped to deliver on that business requirement proof that the right people and technology improves productivity.

David Palmer - Director Business Channels at Optus

Quite simply, Sqware Peg did what they said they would! I was impressed with how the team engaged Direct Connect team members in the inception phase and how proactive they were in getting to know our business.Their teaming approach was chalk and cheese relative to our last GSI Salesforce partner.

Tim Sullivan - ex GM, Technology at Direct Connect

Get in Touch


Level 7, 151 Castlereagh Street,
Sydney, NSW 2000
Phone: (02) 9299 9001


Level 4, 520 Bourke Street,
Melbourne, VIC 3000