Sqware Peg / Digital Transformation for Australian Business

Harbour 220 | Level 15, 131 Macquarie St, Sydney | Thursday July 27th | 7:30am – 9:30am

Salesforce in partnership with Sqware peg

Join us for an Executive breakfast co-hosted by Salesforce in Sydney this July. Gain practical tips on how to get started with your digital transformation across people, process and technology. Hear from fellow business leaders who have started their digital transformation journey and can share real-life challenges, successes and results.


7:30am Registration & Breakfast (with real coffee)

8:00am  Welcome & Introduction

8:10am  Keynote Presentations – Marty Nicholas & Robert Wickham

8:50am  Transformation Panel

9:15am  Networking

Our panelists include:

Norm Duce

Norm Duce
Executive Manager
REA Group

David Sidd

David Sidd
Head of Salesforce Innovation Program

Anthony Seaegg

Anthony Seaegg
Executive at Endeavour Energy

Brigid Archibald

Brigid Archibald
Commercial Sales Director at Salesforce


Register for the event here:

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Keynote Speaker Profiles

Robert WickhamRobert Wickham – Regional VP Innovation & Digital Transformation at Salesforce

Robert Wickham leads Salesforce’s efforts to help companies experiment and validate new business ideas in partnership with some of the local incubators. Robert previously ran Salesforce’s specialised sales team across Asia Pacific.

Prior to joining Salesforce, Robert led the Engineered Systems business at Oracle across Australia & New Zealand. He joined Oracle through acquisition in 2008 and initially ran Oracle’s System Management business in North America. Prior to his tenure at Oracle, Robert held multiple marketing, product management and sales leadership positions at Empirix Web Test Division (which Oracle acquired in 2008). Prior to Empirix, Robert was a cofounder of Go Fly Limited (a low cost European airline that was eventually sold to easyJet) and a management consultant with the Boston Consulting Group.

He holds a Bachelor and Master’s Degree in Aeronautical Engineering from The Massachusetts Institute of Technology (MIT) as well as an MBA from the Harvard Business School. Robert was a member of the MIT Board of Trustees from 1996-2001 and the MIT Alumni Board from 2002-2004. He is a recipient of the MIT Bronze Beaver for distinguished service. He is an avid squash player, golfer and cricket fan. Fun Fact: Robert played for the Trinidad & Tobago under-19 cricket team captained by his classmate Brian Lara.

Marty NicholasMarty Nicholas – Founder & Managing Director at Blackdot

Marty Nicholas is dedicated to helping enterprise-level clients accelerate marketing and sales transformation to achieve more predictable and sustainable growth. Since 2001 he has been pivotal in growing Blackdot’s client base across a variety of industries and the globe, having led over 400 consulting projects, 10,000 sales benchmarks and 80 marketing and sales transformation projects for companies including Commonwealth Bank of Australia, TNT, AstraZeneca and Optus.

Possessing an Honours Degree in Psychology from the University of New South Wales, Marty has over 20 years management consulting experience and a career representing and coaching rowing for both New South Wales and Australia. Outside of work he enjoys marathon running, ocean swimming, boating and golf; and is a patriotic fan of the Waratahs, Wallabies and any Australian competing at the Masters. Most of all, he enjoys adventurous holidays and downtime with his wife Nicky and boys Charlie, Oliver and Will.

Why attend? The event takeaways.

Understand why, how and when your industry should kick-start transformation

Digital Transformation best practice, critical success factors and pitfalls to watch out for

Your innovation fitness and how to grow with smart money

Learnings from the big and medium end of town on what worked, how they got started and whats next